GEO & AEO Services
Generative Engine Optimisation and Answer Engine Optimisation — making sure AI assistants and answer boxes understand, trust and cite your business.
Be the answer, not just a result.
A growing share of research now happens inside AI assistants and answer engines rather than a traditional list of blue links. Buyers ask a question and get a synthesised answer, often with only a handful of sources cited. If your business isn’t one of them, you’re invisible at the exact moment someone was deciding who to trust.
GEO and AEO adapt the discipline of SEO for that world: structuring content so it can be understood, extracted and cited accurately, and building the kind of clarity and authority that AI systems draw on when forming an answer.
What’s included
Work that makes your content legible to both people and AI systems.
AI visibility audit
See how your business currently appears — or doesn’t — in AI assistants, answer boxes and generative search results for the questions that matter to you.
Content structuring for extraction
Rewrite and restructure key pages so their facts, definitions and comparisons are easy for an AI system to lift accurately.
Structured data & schema
Markup that gives search and AI systems unambiguous signals about who you are, what you offer and how your content is organised.
Answer-first content
New content built to directly answer the specific questions your buyers are asking, in the format assistants prefer to quote.
Entity & authority building
Strengthen the consistent, citable footprint — site, profiles and third-party mentions — that AI systems use to judge credibility.
Monitoring & reporting
Track how and where your business is cited across AI assistants and answer engines, and adjust as the systems change.
How we work
A practical sequence that builds on your existing SEO foundation rather than replacing it.
1
Audit
Establish how your brand currently appears — or is missing — across AI assistants and answer engines.
2
Structure
Rework priority content so its key facts and answers are easy to extract accurately.
3
Build authority
Strengthen the entity signals and citations that AI systems weigh when choosing sources.
4
Track & adapt
Monitor citations and visibility, and adjust as models and answer formats change.
When GEO & AEO is worth investing in
- Your buyers are starting research in ChatGPT, Perplexity, AI Overviews or similar tools.
- You rank well in traditional search but rarely see your business mentioned in AI-generated answers.
- Your content is accurate but written in a way that’s hard for a system to extract cleanly.
- You want to protect visibility as search shifts from links to answers.
Frequently asked questions
Is GEO different from SEO?
They share a foundation — clarity, structure and authority — but GEO focuses specifically on how AI systems select and cite sources, which rewards different formatting and signals than a traditional ranking algorithm.
Can you guarantee my business will be cited by AI tools?
No one can guarantee citation by a system that changes without notice. We can commit to a disciplined, evidence-based process that improves your odds and gives you visibility into what’s working.
Do I need this if my SEO is already strong?
Strong SEO is the best starting point, but it doesn’t automatically translate into AI citations. GEO work builds on it rather than replacing it.
Let’s work together
Have a problem worth solving? Tell us what you are building, fixing or trying to scale.
Start a project