Ecommerce & Retail
Growth and platform support for ecommerce and retail businesses competing on discovery, speed and conversion.
Found, fast, and easy to buy from.
Ecommerce is won on discovery and friction: can shoppers find your products through search or an AI shopping assistant, and once they land, does the site make it easy to buy? Both sides — visibility and platform performance — decide whether traffic turns into revenue.
We help ecommerce and retail businesses grow organic and AI-driven discovery, and build fast, reliable platforms that convert the traffic that discovery earns.
Challenges we help with
The patterns we see most often in ecommerce and retail.
Category and product page SEO
Structure and content that helps search engines and shoppers understand your catalogue, at scale.
Site speed and Core Web Vitals
Performance work that reduces load times and abandonment, especially on mobile.
Platform reliability at peak
Infrastructure that holds up during sales events and seasonal traffic spikes.
Product discovery in AI shopping tools
Structured data and content that helps AI assistants understand and recommend your products accurately.
Conversion rate optimisation
Improve how well existing traffic converts across the browsing and checkout journey.
Platform migrations
Move to a new ecommerce platform without losing SEO equity or disrupting sales.
How we help
Growth and engineering focused on the two things that decide ecommerce results: getting found, and converting once you are.
1
Audit
Assess technical SEO, site performance and the current shopping experience.
2
Fix the foundation
Resolve the technical and structural issues holding back visibility and conversion.
3
Grow discovery
Build out category, product and content strategy for search and AI shopping tools.
4
Optimise conversion
Test and refine the path from discovery to purchase.
A good fit if you…
- Run an ecommerce or retail business relying on organic search and discovery for revenue.
- Have a large catalogue that needs a scalable SEO and content approach.
- Want your platform to hold up under real seasonal or promotional traffic.
Frequently asked questions
Which ecommerce platforms do you work with?
We work across the major ecommerce platforms and custom-built storefronts, choosing the right fit for your catalogue and scale.
Can you help with a Black Friday or seasonal readiness review?
Yes — performance and reliability reviews ahead of peak periods are a common, focused engagement.
Let’s work together
Have a problem worth solving? Tell us what you are building, fixing or trying to scale.
Start a project